Superstore (2015) s01e01 – Pilot

I’ve been wanting to watch “Superstore” on a recommendation and, starting it, I realized it’s very much my bag. It takes place in a very confined setting—a big box store, which is also very much my bag as I’ve always been intrigued at the idea of the department store and its descendants. I blame Mannequin. Also, highly recommend Robert Hendrickson’s The Grand Emporiums.

Anyway, “Superstore.” What a great cast. I’ve never seen anything with America Ferrera, except her guest spots on “Good Wife,” which I don’t remember but she’s fantastic. She’s a floor manager, ten years in at the store, serious but good-hearted. She’s got a goofus store manager (Mark McKinney, broad but likable in that Mark McKinney way) and a way too gung ho supervisor (Lauren Ash, who appears to be the “Dwight” of the show and is the only thing I’m not onboard with after this episode), but she does her job and cares about her coworkers.

The episode—and, as its the pilot, the show—is framed around Ben Feldman joining the team. He’s good looking and smart and conceited about the latter; he doesn’t seem aware of the former, which helps with his likability. He almost immediately starts crushing on Ferrera and most of his screwups in the episode are to impress her. Burgeoning subplot. But also Ash is mad crushing on him and seems primed to make a fool of herself in her pursuit, hence not being onboard with the character yet.

Also in the main cast are Colton Dunn, the only Black guy, who’s appropriately aware of it, and Nichole Bloom, as the good-hearted, pregnant, and too ditzy for the pregnancy to be a great idea pretty girl. The show gives Dunn all the great observation lines and Bloom gives it the uncomplicated heart. Ferrera is the layered heart.

Also Nico Santos starts at the same day as Feldman and sees it as a competition to be the better new person.

The cast is incredibly likable, the situations the sitcom gins up are funny, Ferrera’s great (she’s also a producer)… it’s one of those sitcoms you could easily marathon without paying attention to the clock.

I only stopped after the first episode because it was after midnight.

Last thing—Ruben Fleischer directs (and executive produces). Fleischer’s a lot better at sitcom directing than Venom directing. A lot better.

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